A closer look
Noush e Jaan presents
Asal
Pure, raw, unprocessed honey, chosen from the finest orchards of Pakistan. Produced by the small bees Noush e jaan - may it nourish your soul.
a closer look
Asal, on film.
Little moments from the world of Noush e Jaan.
video coming soonFrom the jar
video coming soonThe honey shot
the name
Noush e Jaan is a beautiful Persian blessing meaning 'May it nourish your soul and being'.
With Persian roots we're a proud Pakistani brand trying to promote a healthy lifestyle that takes us .... Back to Nature to Nurture. Nurture being the key word. Well being can only be achieved if our lifestyle choices are aligned with Nature. Peace, health and ultimately...wealth.
For starters, we bring to you pure, raw, unprocessed honey which is collected from various orchards across Pakistan by beekeepers who have been reading these seasons far longer than we have.
Back to Nature to Nurture
The harvests
Eight varieties of honeys. We offer variety, not flavors
Bees collect pollen from the blossoms of each fruit. That's how each variety gets its name. The taste of honey stays more or less the same with a little difference in aroma and sweetness depending on the fruit. Each type has the basic benefits of raw honey. the only difference is the added specific benefits of the particular fruit it is named after.
Zeytoon (Olive)
Miracle in a bottle, its the perfect brain tonic
- manages anxiety and insomnia
- helps detoxify liver
- strengthens digestive processes
- helps improve functioning of the brain
Take it tonight in warm water. Tell us how you sleep after seven days.
1100 200g 1990 420g
Anaar (Pomegranate)
Heavenly aroma , and a little tangy
- boosts immunity
- helps improve heart function
- helps improve hemoglobin
- Excellent for the skin, hair and muscular fitness
1100 200g 1990 420g
Keekar (Acacia)
The lightest one. Used mostly as a sweetener of drinks and salads.
- best choice for diabetics
- helps lower cholesterol
- anti-inflammatory
- anti-oxidant
- anti-bacterial
- helps improve liver function
- low sucrose and high fructose
750 200g 1400 420g
Anjeer (Fig)
The fruit of Paradise, in the form of liquid gold.
- good source of fibre
- helps promote bone density
- helps control BP and digestive discords
- excellent for gut health and insomnia
1100 200g 1990 420g
Beri (Sidr)
The jujube blossom honey, and the one people come looking for by name. Dense, dark and slow - the second rarest thing on this list.
- superfood for every single organ of the body
- relaxes mind and body
- exceptionally high in vitamins, minerals and active enzymes
- helps strengthen immune system
- sharpens functioning of the brain
- helps detoxify Liver
- reduces intestinal inflammation
1400 200g 2800 420g
Dwarf Bee (Spring Nectar)
A superfood with medicinal properties that outweigh all other raw honey, packed with double the strength and a higher concentration of:
- natural enzymes
- anti oxidants
- anti fungal
- anti inflammatory
One small hive, extremely difficult to reach. Very limited stock, for a very limited period.
1700 200g 3200 420g
Malta (Citrus)
Light and yummy, it is also used primarily as a sweetener, salad dressing and...simply as it is
- helps improve sleep
- treats insomnia soothes nerves
- helps lower high bp
- relaxes muscles and body
- helps heal and prevent respiratory infections
750 200g 1400 420g
Sarson (Mustard)
The light one
- strong immunity shield
- great for the skin
- helps give relief from ringworms
- helps relieve muscular pain
- helps with weight management
750 200g 1400 420g
Prices in PKR. Every variety is subject to availability.
the sizes
Small, Regular and the Tiny Traveller
(Or maybe we should call them mama bear, papa bear and baby bear)
- 200g
- The hostel jar. Favorite size of students and bachelors
- 420g
- The family jar. The must-have in your monthly grocery cart.
- MINI
- the pocket jar - price on ask, filled from whatever is in season
As pure as it can get, as raw as raw can bee
asal mini
The perfect travel companion.
On the move, in or out of town, Asal Mini is a must-have to fuel your active lifestyle. Use it as an instant energy boost, a drink sweetener, a trusted first aid remedy for cuts and burns, a calming relaxant before sleep, a workout companion and a natural stress reliever for fatigue and anxiety.
Filled from whichever harvest is in season, so the coloured tab on the lid is how you know what you are carrying.
how you know it's raw
Things a processed jar can't do.
It settles
Raw, pure honey has a thick texture that settles at the bottom of the cup it is poured into, instead of dispersing straight away in a liquid
It has wax in it
It will always have wax in it. If it doesn't, it isn't raw. Asal - a golden drop of Heaven, as pure as it can get.
the honey shot
A spoonful of Asal in a cup full of hot water.
A little itch in the throat,
or a tickle in the nose,
just a cosy cup of tea
with some Honey, is the key!
May our cups be as unique as our personalities. All different, all lovely, all coming together for a daily dose of wellness - because we do this every day.
gifting
How about a gift!
The healthiest gift one can take on a baby shower, a visit to an unwell friend, Eid festivities or just for the sake of it.
Why not carry The drop from Heaven _honey, in place of processed sweets as a gift!
فوائد · benefits
Straight from the field notes.
The benefit cards as we post them, laid over the miniature paintings this part of the world has been making for four hundred years.
Rates and Orders
Our complete range
Given rates are in Pakistani Rupee
| variety | 200g | 420g |
|---|---|---|
| the everyday jars | ||
| Malta Citrus | 750 | 1400 |
| Keekar Acacia | 750 | 1400 |
| Sarson Mustard | 750 | 1400 |
| the fruit blossoms | ||
| Anjeer Fig | 1100 | 1990 |
| Zeytoon Olive | 1100 | 1990 |
| a step ahead | ||
| Anaar Pomegranate | 1100 | 1990 |
| the rare ones | ||
| Beri Sidr | 1400 | 2800 |
| Dwarf Bee Spring Nectar | 1700 | 3200 |
✤ each variety is subject to availability
How to place an order
- 01
Place your order
Text us the types of honeys and the sizes, in grams, of your choice.
- 02
We confirm the order. You make the payment
We will confirm the order subject to availability of the product. kindly share screenshot of the payment
- 03
Your delivery details
You share your complete address including closest landmark. Recipient's name and contact number
- 04
We pack and ship your order
The courier charges will be paid by the recipient
Before you ask
My jar has gone solid. Is it spoilt?
No - it is proof. Raw honey granulates; processed honey is heated so it never does. Stand the jar in warm water and it comes back. Never boil it, and never microwave it: heat destroys the exact enzymes you paid for.
There are bits in it.
That is wax, and it should be there. It will always have wax in it - if it doesn't, it isn't raw.
How should I store it?
Cupboard, lid on, away from direct sun. Not the fridge - cold pushes it to granulate faster. Use a dry spoon; water introduced into the jar is the one thing that will actually spoil honey.
How long does it keep?
Effectively indefinitely, kept dry. It will change colour and thickness over time. That is age, not spoilage.
Which one should I start with?
Keekar if you find honey too sweet, or you are watching sugar. Zeytoon if you want it for sleep and nerves. Dwarf Bee if you want the strongest thing we have and don't mind waiting for the season.
Can I give it to my baby?
As per Muslim traditions, giving a lick of raw honey is the best way to activate the immune system in a baby.
Do you sell wholesale, or to cafés?
We are already on a few shelves. Message us with what you have in mind and we will talk it through properly.
Where can I buy it in person?
You can find our extraordinary collection exclusively at all branches of Baked, Lahore and Islamabad.
- based in
- Lahore, Pakistan
- currency
- Pakistani rupees, per jar
- orders
- through the order page - you will be talking to us, not to a machine
- stockists
- Lahore and Islamabad - see the Stocked @ highlight